CHIDO
Chido was born in the heart of Sayulita, Nayarit, in 2020, as a brand that embodies the spirit of the Tropical Ghetto. Inspired by its beach environment and cosmopolitan spirit, Chido merges old-school streetwear and beachwear, integrating references from Mexican culture with a contemporary aesthetic, to create unisex garments that reflect authenticity, quality, and sustainability.
Chido's philosophy celebrates the everyday life of the coast, honoring its roots, its collective nature, and its multidisciplinary approach. Its collections are born from the collaboration between local, national, and resident talents, with a retrofuturistic focus that merges the past, present, and future of Mexican and Latin style. It is a showcase of our identity through design.
In this way, Chido celebrates the possibility of reimagining ourselves while being part of a diverse, dynamic, and fun pack. Every space, whether physical or digital, reflects this commitment, inviting everyone to be part of Chido.
Made in Mexico * Coastal pride * Neighborhood soul.
Made in Mexico, designed for the world
